Porno.com
Bought for $42,000 in 1997. Earned roughly $15 million in revenue while held, then sold for cash in 2015.
Rick Schwartz · Since 1995
6,500 category-defining .com domains valued at over $750 million. Buy one, lease one, or build on one with us through the Beanstalk Challenge.
Greatest Domain Investor of All TimeVoted 2021 · Domain Hall of Fame$8,880,000Porno.com · sold 2015 · 211× return🤝 Partners, joint ventures and landmark deals
“With thousands of domains still to be developed, I need help, and that is an opportunity for you.” Rick Schwartz
The 2026 domains
Every name here carries a six- or seven-figure value (valuations as of May 2025). Buy it outright, lease it from $500 a month, or apply to build it as a 50/50 Beanstalk partner. Names already in a Beanstalk build are marked: those are partnership and equity conversations, not sales.
.siSuper intelligence
“Super intelligence” is replacing “AI” in the conversation, and .si is the ending that says it in two letters. 59 names: 34 first names and personas for agents and assistants, 25 category words and brandables. Every one is available to buy, lease or build on.
Showing 18 of 59. Search to see them all.
Rick may still have it, or know who does.
Ask about .si →
The world's largest startup factory
Seven- and eight-figure domains at no acquisition cost. Build the business with sweat equity, from 50/50 partnerships to builder-controlled deals. No debt. No payroll. No employees.
The formula
The stakes · a 5-year build
Year 1Bentley Convertible
Year 2Corvette
Year 3Porsche 911
Year 4McLaren
Year 5Dream HomeLive right now · 38 businesses built on Rick's domains · 25 more in build
The judges' panel
Five of the most respected names in domains review every Beanstalk build. Rick Schwartz is the founder and creator.
David CastelloCo-founder of Castello Brothers; Chief Operating Officer at CCIN.com
Ron JacksonEditor and Publisher of DNJournal; Founder and CEO of Internet Edge, Inc.
Ammar KubbaEntrepreneur and Domain Investor; Founder of afterThought
Morgan LintonCo-founder and Chief Technology Officer at Bold Metrics, Inc.
Andrew RosenerChairman at MediaOptions.com
Known worldwide as The Domain King®, Rick is one of the pioneers of the domain-name industry and the co-founder of the legendary T.R.A.F.F.I.C. conferences. Today, rather than simply selling extraordinary domains, he is putting them to work.
★ Track record · Domains are forever
Public, documented, several still paying out through equity. This is what happens when you own the exact name a category needs.
Bought for $42,000 in 1997. Earned roughly $15 million in revenue while held, then sold for cash in 2015.
Acquired for $15,000. Produced more than $250,000 in advertising revenue before the sale.
Sold to a 35-year-old candy company that wanted to own the category online, with a stake retained in the business.

Became the name of CNN's citizen-journalism platform. One word, one network, global recognition.
Sold to MyPunchbowl.com, which dropped the prefix and grew into an online invitations and greeting-card service.

EventBoard.com rebranded to the one-syllable name it should have launched with. Equity retained in the company.

Thirty years
December 26, 1995. Rick Schwartz starts buying domain names.
$42,000. The industry said he was crazy. It went on to earn roughly $15 million.
$1.3 million after more than $250,000 in advertising revenue.
$750,000. One word, one network, global recognition.
The first of the industry awards.
$3 million plus 12.5% equity in the buyer.
Cash plus stock. The buyer dropped the prefix and rebranded.
$8.88 million cash. 211 times the purchase price.
Cash plus equity in the rebrand from EventBoard.
Voted Greatest Domain Investor of All Time. Domain Hall of Fame.
$200 million+ in domains entrusted to builders. The portfolio goes to work.
Three ways to get the name
Every structure runs through Escrow.com. Equity options are negotiable on any deal.
$500K to $35M
Outright purchase of a category-defining .com. Full transfer on funding, held and released by Escrow.com.
$500 to $50K / month
Use the domain from day one while paying monthly. Convert to purchase later, or walk away.
50 / 50
The Beanstalk Challenge: a seven- or eight-figure domain at no cost, in exchange for building the company on it as equal partners.
Try the numbers
toward owning a $1,000,000 domain outright after 96 payments, held by Escrow.com. Walk away any time.
$2,000 × 96 MONTHS · HELD BY ESCROW.COM · WALK AWAY AT ANY POINT

Since December 26, 1995
Rick bought Porno.com for $42,000 in 1997 when the industry said he was crazy. It earned roughly $15 million and sold for $8.88 million. Men.com, Candy.com, iReport.com and Punchbowl.com followed, each sold to the company that should have owned it from day one. Co-founder of the T.R.A.F.F.I.C. conferences. Today, rather than simply selling extraordinary domains, Rick is putting them to work. Partners, joint ventures, long-term leases and other innovative ideas are welcome. And no, the domains are not cheap.


In Rick's words
Your domain isn't just where your website lives. It's your digital headquarters.
Rick SchwartzA marginal domain suggests you are a marginal company.
Rick SchwartzIt's not that the price of my domain is too high. It's just that your idea for its use is too small.
Rick SchwartzI would rather overpay for quality and location than get a bargain on shit.
Rick SchwartzYour domain isn't just where your website lives. It's your digital headquarters.
Rick SchwartzA marginal domain suggests you are a marginal company.
Rick SchwartzIt's not that the price of my domain is too high. It's just that your idea for its use is too small.
Rick SchwartzI would rather overpay for quality and location than get a bargain on shit.
Rick SchwartzA good domain name is easy to remember. A great domain name is hard to forget.
Rick SchwartzWith thousands of domain names still to be developed, they will far outlast my lifetime. I need help, and that is an opportunity for you.
Rick SchwartzDomains are forever.
Rick SchwartzMy portfolio is your portfolio.
Rick SchwartzA good domain name is easy to remember. A great domain name is hard to forget.
Rick SchwartzWith thousands of domain names still to be developed, they will far outlast my lifetime. I need help, and that is an opportunity for you.
Rick SchwartzDomains are forever.
Rick SchwartzMy portfolio is your portfolio.
Rick SchwartzDomains are forever
Serious inquiries, answered
Acquisition, lease, partnership, or a domain you want to sell. Every transaction closes through Escrow.com.